Pinterest is the fastest growing social network and becoming the third biggest social network, now. Interestingly, it is claimed to drive more sales than Facebook. The reason for this success is at least partly attributable to its page design, as the pin boards allow users to do window shopping and pick up attractive products.
A revolution design
Pinterest puts web content into sticky-note sized blocks. The designer used a traditional plugin called jquery Masonry to create a vertical layout, which lets users organize pictures into pin boards that fill the entire browser screen. The majority of each block is filled by a photo, and the ability to "like," "repin" or comment at the bottom make it look like its own mini web page.
From a Web design perspective, Pinterest is much like Facebook’s Like button and the Twitter’s Re-tweet button. It seems over simplistic for a site which made up only for photos, displayed in tiles and laid out in a grid. However, Pinterest’s photo grid design was wildly successful in delivering contents because “an image can mean thousand words”.